Orientalism

Orientalism is a general term that has been used to explain how the Western approach and treat the East. Orientalism is a discipline which is oriented to the East approached systematically as a topic of science, discovery and experience. As we know that Eastern Europeans regard   their finding as their own. Even since ancient times, East has become a place full of romance, exotic beings, memories of beautiful panoramas and impressive experiences. For the Europeans, the East is not only adjacent to their area. Eastern Europeans regard as their far largest colony , richest and the oldest. The East considered as a source of European civilization and language, a rival of European culture and the deepest part of the European imagination. East is the other for another. 

Said said that the West seems want to establish the identity of the East, making the East as the board, the traces removed, for the sake of the Western people can stay in that place and impose its values to be followed by those who live there. Others said to be the East of the West. West legitimize their characteristics are different from Western culture. The Western culture considers to be superior.
They use the binary opposition, contras between the West and the East. A simple distinction between centre/margin; colonizer/colonized; metropolis/empire; civilized/primitive represents very efficiently the violent hierarchy on which imperialism is based and which it actively perpetuates.Binary oppositions are structurally related to one another, and in colonial discourse there may be a variation of the one underlying binary – colonizer/colonized – that becomes rearticulated in any particular text in a number of ways, e.g. colonizer : colonized; white : black; civilized : primitive; advanced : retarded; good : evil; beautiful : ugly and human : bestial. The binary constructs a scandalous category between the two terms that will be the domain of taboo, but, equally importantly, the structure can be read downwards as well as across, so that colonizer, white, human and beautiful are collectively opposed to colonized, black, bestial and ugly. Clearly, the binary is very important in constructing ideological meanings in general, and extremely useful in imperial ideology.

Orientalism not only a study relates to one politics power, but also a barter between some power. Said divided into four power relation in Orientalism; the dominations in politics (colonialism and imperialism) , intelectual (educate the East through science, linguistic etc),   culture (passion's canonization, text and value) and moral.  

Orientalism is a sign of the superiority of the European Atlantic to the Eastern world, in which there are relations of power, domination and hegemony are complex. East experience orientalization not only for Europeans in nineteenth century  it is tended to strange and exotic, but also because the east can be forced into its Eastern European person. Orientalism is a Western style for dominating, re-organize and establish their power against the East. Europeans consider themselves more superior compared to all non-European peoples and cultures.

Refferences:

Said, Edward W. 1979. Orientalism. New York: Vintage Books.

Ashcroft, Bill, Gareth Griffith, and Helen Tiffin. 2000. Key Concept in Post-Colonial Studies. London: Routledge.